Ben & Jerry’s unlocks new occasions with format innovation
Ben & Jerry’s success is rooted in its bold flavours, chunks and swirls. But today, formats matter just as much as taste. Following the successful launch of bite-sized Ben & Jerry’s Peaces last year, the brand is now further expanding its portfolio into new, on-trend snacking and refreshment moments and formats with the introduction of Ben & Jerry’s Sandwiches and Bars. By making iconic indulgence more portable, Ben & Jerry’s helps fans enjoy their favourite chunks and swirls anytime, anywhere.
Cookie dough ice cream sandwiches: indulgence, made convenient
The Cookie Dough Ice Cream Sandwich is the latest example of how Ben & Jerry’s reinvents a classic for contemporary routines. This new sandwich meets a rising consumer desire for portable, on-the-go indulgence. Already available in the UK and now rolling out across Europe, Australia and New Zealand, the product pairs Fairtrade vanilla ice cream and cookie dough chunks with soft cocoa‑vanilla cookies. It brings Ben & Jerry’s signature playfulness into a hand-held format that fits busy lifestyles, addressing the growing consumer demand for snackable indulgence1
Baked‑in creativity: strengthening Ben & Jerry’s premium pint portfolio
In pints, the brand continues to push creativity forward with new bakery‑inspired recipes. Churrifically Churros‑y blends caramel and sweet cream with churro‑style warmth, while Strawberry Doughnut‑eee brings jammy swirls and doughnut‑like chunks to a strawberry‑cream base. These flavours expand Ben & Jerry’s presence in the premium pint segment, where consumers increasingly seek richer textures and layered sensory experiences. These new flavours reinforce leadership in indulgence while meeting the demand for high-quality, "treat-at-home" moments.
Ben & Jerry’s ice cream Bars: a milestone for US snacking
January marked the debut of Ben & Jerry’s biggest‑ever line of Ice Cream Bars in the United States, a major step into the fast-moving snacking aisle. Already earning love from fans on social media and in stores, the five bars deliver the same iconic chunks and swirls you would get in a Ben & Jerry’s pint, now wrapped in a delicious chocolatey coating – and served on a stick. Offered in flavours including Cookie Dough, Chocolate Fudge Brownie and PB Pretzel, this innovation expands the brand into snacking and on‑the‑go occasions.
To support the introduction, Ben & Jerry’s has been “Droppin’ Bars” across the U.S., handing out more than 20,000 free bars in 150 Scoop Shops, sparking excitement and immediate trial in one of TMICC’s most strategically important markets.
A unique blend of joy, creativity and mission
Ben & Jerry’s stays close to culture through a social-first digital approach, showing up where conversations happen and where people spend their time online. This keeps the brand connected, relevant and part of everyday life. Its blend of joy, creativity and mission gives it a distinctive place in our global portfolio, while its growing range of snackable formats opens the door to more everyday moments. With flavours full of character and an iconic personality recognised around the world, Ben & Jerry’s brings colour, warmth and cultural energy to every market it touches.
Shaping the future with more Chunks, more Swirls and more Heart
With more ways to enjoy every bite, bar or spoonful, Ben & Jerry’s is helping shape the next era of global ice cream, one chunk‑filled moment at a time.
1 OG Analysis (2025). Ice Cream Market Analysis and Outlook Report: Industry Size, Share, Growth Trends and Forecast (2025–2034).