OLA & COC Netherlands celebrate World Pride with the launch of limited edition ‘Pride Raket’

This summer, Amsterdam takes centre stage as the vibrant heart of World Pride - a city where love and freedom come together in a celebration of colour. To mark the occasion, OLA, an iconic brand of The Magnum Ice Cream Company, has teamed up with COC Netherlands to introduce the ‘Pride Raket’. A special edition of the much-loved classic, the Pride Raket has been reimagined in a bold, all-pink design for the occasion. During World Pride Amsterdam 2026, the Pride Raket will appear throughout the city as a playful and uplifting symbol with a powerful message: everyone deserves to shine and be themselves, and we celebrate that together. As part of the initiative, The Magnum Ice Cream Company will support COC Netherlands and RITA through financial contributions that help drive community initiatives. 

In honour of Pride Week, the Pride Raket was developed in close collaboration with OLA and COC Netherlands - this year celebrating its 80th anniversary as the world’s oldest LGBTQ+ organisation. For decades, COC has created initiatives that promote equality, inclusion, and social acceptance. This OLA Raket edition pays tribute to that legacy, with proceeds supporting the organisation's ongoing work. A donation will also be made to RITA (“Report It Always”), an Amsterdam-based Centre dedicated to reporting discrimination, exclusion, and violence against the LGBTQ+ community. 

Pieter Olierook, General Manager Benelux of The Magnum Ice Cream Company, explains: “The idea behind the development of ‘Pride Raket’ was clear: an ice cream for the community, by the community. That is why this limited edition was created in close collaboration with COC Netherlands and our internal Rainbow Community, where LGBTQ+ colleagues and allies collaborate to foster a more inclusive workplace. Just as important, the proceeds from this edition will help support initiatives that make a real difference. The result is not only a refreshing ice cream, but one that carries a meaningful message.”  

A pink twist on a classic 

The bright pink ‘Pride Raket’ comes in a refreshing Pink Lemonade flavour - a vibrant blend of raspberry and lemon that makes the perfect summer day. It is created especially for ice cream lovers, Amsterdammers and visitors to the capital who want to celebrate Pride sweetly. 

The celebratory spirit continues with the packaging decorated with festive Pride colours. By scanning the QR code on the packaging, you can find more information about the donation and the broader impact of the initiative for the LGBTQ+ community. 

Across the city 

This summer, everyone will have the chance to taste the Pride Raket. The ice creams will be available from the end of May at various points of sale in Amsterdam before rolling out to Albert Heijn and Jumbo stores nationwide. During World Pride Amsterdam 2026, the Pride Raket will be hard to miss: popping up along canals, at Pride events, on the streets, in freezers, and in the hands of everyone coming together during Pride Week to celebrate.