Magnum Signature: tailoring the brand’s next chapter of growth
Magnum has kick-started the 2026 ice cream season with its new Signature Range. It marks the next step in Magnum’s growth journey and delivers on TMICC’s strategic focus on premium, market-making innovations.
A new arrival in Magnum’s brand collection and growth engine
The range builds on Magnum’s recent growth momentum. In 2025, the brand delivered high single‑digit organic sales growth, supported by innovations such as Magnum Utopia. The new Signature range sits alongside the brand’s core products and aims to build on this premium innovation trajectory, reinforcing TMICC’s focus on scalable, market‑making growth.
“Signature brings a new angle to the innovation program of Magnum by introducing a more ingredient‑led and expressive approach to indulgence. It strengthens the brand’s ability to remain distinctive, culturally relevant, and premium,” says Göze İşcan, VP Global Magnum Brand
What defines Magnum Signature
Magnum’s ice creams have always been designed for pleasure and Signature is no exception. Now rolling out in Europe, Magnum La Pistache and Magnum La Pêche feature a completely new type of shell made with pistachio paste or dried peach juice, giving each ice cream a distinctive colour and flavour identity.
“Developing the Signature range was a true cross‑functional effort to evolve our most iconic feature, the shell,” says Göze. “Our teams collaborated with our R&D experts, technology leaders and gained insights from consumer panels, to create an ingredient‑led shell that still delivers the sharp, satisfying Magnum ‘crack’, while offering a fresh expression of flavour.”
A more expressive Magnum for today’s consumer
Younger generations, Gen Z in particular, gravitate towards richer sensory experiences, authentic ingredients and visually distinctive foods that feel intentional and crafted1, and Signature answers that shift.
As Göze explains: “Signature is inspired by the elegance of patisserie and the expressive world of couture. It takes the famous Magnum experience and elevates it with an altogether new multi-layered experience combining ingredient-led shells and a gelato texture to further increase appeal to a new generation of pleasure seekers”
Both flavours also draw on global ingredient trends that strongly resonate with consumers. While pistachio has become a standout premium choice2, peach is rapidly emerging as an on-trend contemporary partner to dairy, ice cream and frozen desserts3.
Global appeal, local twist
True to TMICC’s global-to-local philosophy, Magnum Signature combines global ambition and local relevance. Alongside its global creations, Magnum La Pistache and Magnum La Pêche, markets will bring local editions tailored to regional tastes and cultural inspiration - from Thai Tea in Southeast Asia, Pistachio‑Kadayıf in Türkiye, to Blueberry Cheesecake in Indonesia and Mint in China & Pistachio variations across select markets in Asia.
“This built‑globally, tailored‑locally approach makes Magnum Signature a scalable growth platform that can adapt to local flavour preferences and innovation needs” concludes Göze.
Couture-inspired design
A subtle design detail is the contrast between the shell and the classic Magnum tip nods to the ‘toe‑cap’ of a couture ballet flat, reflecting Magnum’s long history of collaborating with designers, models and cultural tastemakers.
Shaping the future of Magnum
With Signature, Magnum introduces a more modern and expressive pleasure experience that strengthens its ability to lead in premium indulgence
Magnum Signature — Designed for Pleasure. Made to Crack.
1Mintel, UK Consumer Snacking Market Report (2023)
2https://www.barry-callebaut.com/en/trends-insights/2025-ice-cream-trends-global-market-insights-innovation
3https://www.datainsightsmarket.com/reports/peach-flavor-390603?tab=summary