The Magnum Ice Cream Company confirms key technology partners

The Magnum Ice Cream Company (TMICC), the world’s leading ice cream business, today shared an update on its technology roadmap as it prepares for the planned sunset of key Transitional Services Agreements (TSAs) with Unilever by the end of 2027.

The roadmap is focused on putting in place practical, ready-for-the-future digital foundations across areas including supply chain, sales, finance, procurement and other collaboration functions. As part of this work, the company has reviewed processes across the business to help select simpler, more intuitive systems that can support better visibility, collaboration and execution over time.

TMICC Technology Roadmap

• Establishment of simpler systems and capabilities to support key supply chain planning processes, including AI-assisted forecasting and weather-based demand insights.
• The selective use of AI where it can add practical value over time, helping teams make more informed decisions and simplify processes, including in areas such as forecasting, demand planning, security and cabinet management.
• Supporting smarter and more consistent ways of working through more connected systems, with the aim of improving productivity and helping teams respond more effectively to changing business needs.

"Establishing our own technology stack is a significant milestone, and we have chosen partners with the scale and capability to support us over the long-term. As we move forward as an independent business, this roadmap will enable better visibility, planning and decision-making for our teams. This is about more than moving existing processes onto new systems, it is about creating the right digital backbone our people need to make, move and serve ice cream for our customers and consumers around the world." Sandeep Desai, Chief Supply Chain & Operations Officer, The Magnum Ice Cream Company

TMICC Technology Stack Partners

As part of this transition, TMICC has entered into long-term partnerships with a group of six technology providers to build and support its future operating model. The TMICC Technology Stack is built around four core SaaS technologies - Kinaxis, Microsoft, SAP and Salesforce - brought to life by two deployment partners, Accenture and HCLTech, selected based global scale, capability and long-term fit. These platforms will be introduced in waves across the company over the coming 18 months, with a focus on change support, business continuity and disciplined delivery as TMICC works towards the planned end-2027 TSA timeline.

• Accenture responsible for the deployment of core enterprise, AI, data and cybersecurity solutions as part of the phased transition.
• HCLTech responsible for the infrastructure rollout and management of end-user services to help provide secure and resilient foundations across the business.
• Kinaxis as supply chain and sales and operations planning hub, helping TMICC improve forecasting, manage supply and respond more effectively to changes in demand over time.
• Microsoft as the cloud infrastructure and collaboration heart that underpins TMICC’s digital workplace.
• Salesforce as the in-home and out-of-home global CRM bringing all market tools and processes onto one standardised and connected environment.
• SAP as the global ERP backbone across finance, supply chain and operations. The consolidation of multiple ERP instances onto a single global RISE with SAP S/4HANA Cloud, private edition will support more consistent planning and reporting for the company.